BASF Canada Agricultural Solutions (BASF) is relaunching its BASF Safety Scouts program in 2022, bringing the successful initiative back for a second season in support of farm safety for kids and their families.
Last year’s initiative saw great success and received interest among farm families from coast to coast, including:
- Over 2,000 BASF Safety Scout kits requested and distributed in 2021.
- 564 Canadian communities were reached, with families from nine provinces registering for the kits.
BASF’s Safety Scouts program engages young children in a fun and interactive way by inviting them to act as safety ambassadors on their family’s farm. Two thousand BASF Safety Scout kits will be available this season free of charge to farm families across Canada while supplies last.
“At BASF, we believe in supporting the long-term health and safety of farming communities across Canada—a value that is shared by our network of growers, retailers and industry partners,” said Nicole McAuley, Head of Communications and Public Affairs at BASF Canada Agricultural Solutions. “Beyond our product line-up and agronomic expertise, BASF is dedicated to helping make farms a safer place to live and work. In 2021, our Safety Scouts program was a valuable tool for families, and we are thrilled to welcome more participants to our growing network of over 2,000 kids, who are committed to helping shape a bright future for Canadian agriculture.”
As part of the toolkit, program participants will receive materials designed to bring farm safety together with the benefits of childhood play, including:
- Adjustable and CSA Z96-15 compliant child-sized safety vest
- Customizable name badge
- Safety-themed activity and colouring sheets
- BASF Safety Scouts reward badge
- Official BASF Safety Scouts membership certificate
To learn more about the BASF Safety Scouts program and register to receive a free kit, please visit https://agriculture.basf.ca/west/company/our-stories/BASF-safety-scouts.html.