The Canadian Cattle Association (CCA) has renamed its two industry-leading youth development programs.

Beginning October 3, 2022, the Cattlemen’s Young Leaders Mentorship program will become “Canadian Cattle Young Leaders”, and the Young Cattlemen’s Council will become “Canadian Cattle Youth Council”.

According to a news release, these names will further align the programs with CCA, where "Canadian" will strengthen its national identity when these young leaders represent the industry at meetings and events around the world.

“It’s an exciting time for the beef industry as we pave a strong future,” said CCA President, Reg Schellenberg. “It’s important to have youth involved in these conversations, not only giving them a chance to learn from community leaders, but to share their ideas on how we ensure a vibrant industry for years to come.”

CCA’s youth programs continue to grow and offer unique industry travel and learning opportunities at home and internationally. The cattle industry’s young leaders are actively contributing to the climate change solution, building a legacy for future successors, and continuously looking for ways to enhance resiliency and drive growth in Canada's beef cattle sector.